How and why Google penalizes you for a non-mobile friendly website.
How Google Penalizes Non-Mobile Friendly Websites
As the adjacent chart shows, twice as many searches are done on mobile devices as on desktop computers. A number of years ago Google recognized this trend and switched to mobile first indexing.
This means that Google ranks mobile friendly websites ahead of non-mobile friendly sites. The highest ranked web pages always display at the top of the Google search results. Those businesses get the phone calls and orders, not you.
If your website is not mobile friendly you are penalized by Google in the search results. Your web pages will have a lower page rank and will show far down the list of search results. Typically these pages don’t even show on the first page of search results. When was the last time you looked at the second page of search results?
You can solve your problem for less than you think.
Advantages of a Mobile Friendly Website
Google actually rewards you for a mobile friendly website. There are numerous advantages which will help you get more business and increase profits.