How and Why Google – Xolution Communications

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How and why Google penalizes you for a non-mobile friendly website.

How Google Penalizes Non-Mobile Friendly Websites

As the adjacent chart shows, twice as many searches are done on mobile devices as on desktop computers. A number of years ago Google recognized this trend and switched to mobile first indexing.

This means that Google ranks mobile friendly websites ahead of non-mobile friendly sites. The highest ranked web pages always display at the top of the Google search results. Those businesses get the phone calls and orders, not you.

If your website is not mobile friendly you are penalized by Google in the search results. Your web pages will have a lower page rank and will show far down the list of search results. Typically these pages don’t even show on the first page of search results. When was the last time you looked at the second page of search results?
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Advantages of a Mobile Friendly Website

Google actually rewards you for a mobile friendly website. There are numerous advantages which will help you get more business and increase profits.

Why Google Penalizes Non-Mobile Friendly Websites.

The reason that Google penalizes non-mobile friendly websites is that their whole business model depends upon providing people the information relevant to what they are searching for. Consequently they will always provide search results to web pages that contain relevant information and provide a good visitor experience. Since most search results are viewed on mobile devices Google shows mobile friendly web pages over non-mobile friendly web pages.